iphone application!!!

We are now available on your iPhone! CityPass recently launched an application for iPhones and it has received a lot of media attention! Prior to it’s launch, however, it caused a lot of trouble for those of us working in Public Relations and Marketing. It was a great lesson in communication!
Our web development team posted the application and directions on how to get it on your phone WAY before they were supposed to, so we were left scrambling to come up with a press release and get it out on the Associated Press in time for media to see it without having gone to our page prior and getting completely confused! Initially we intended to launch it and get media attention prior to the launch, but miscommunication really threw us off our game. Oh well, crisis averted with a few extra hours of hard work!
Here is the press release that we wrote, I think we did a great job considering how fast we had to come up with it:

CityPass®, the visitor program bundling North America’s most popular museums and attractions into convenient booklets, has launched a mobile web site to zero in on CityPass information, savings and premier attraction details on an iPhone.
CityPass ticket booklets have always been conveniently pocket-sized for the budget-savvy traveler. Now the resources of citypass.com are available to travelers via an iPhone through a partnership with WhereTraveler®, the online and mobile edition of one of the world’s most trusted travel brands. The new CityPass mobile site is available at http://wheretraveler.com/mobile/cp/.
The CityPass mobile site is designed to link visitors with CityPass attraction descriptions, exhibits, locations and extras. The next version of the site will also include WhereTraveler content , providing users with select, concierge-style recommendations on the best places to eat, shop and explore in the vicinity of a CityPass attraction. “The combination of CityPass attractions and WhereTraveler information takes care of the questions every traveler has – what are the best places to visit in a city, and afterward, what is nearby to see and do,” said Co-CEO and Founder of CityPass, Mike Gallagher. The Where® suite of products, WhereTraveler, Where® Magazine and Where Guestbook® reach more than 136,000,000 readers every year with content that is developed by local, veteran editors in each market. By sharing CityPass’ visitor attractions content on WhereTraveler.com and WT Apps, the partnership will be the first all-in-one travel source for in-the-city mobile users.
Unveiled at the U.S. Travel Association’s TravelCom ’09 in early April, CityPass Mobile proved its viability within the first two weeks, selected as a “Staff Pick” by Apple personnel, “Featured App”, and continuing as the number one spot in the travel category.
“WhereTraveler is happy to help bring the CityPass content to travelers via their mobile phones,” said Russ Leseberg, WhereTraveler Vice President of Operational Innovation. Leseberg continued, “CityPass is the leader in attractions for the travel industry, and CityPass Mobile’s content is the perfect complement to WhereTraveler’s select recommendations and bundled tools that enhance traveling. Our ultimate goal is to provide users with everything they need when visiting a city, all on their iPhone or Blackberry.”
About CityPass
CityPass saves time and money in 11 North American destinations: Atlanta, Boston, Chicago, Hollywood, Houston, New York, Philadelphia, San Francisco, Seattle, Southern California and Toronto, Canada. For more information, to take an online page-by-page look inside a CityPass ticket booklet or to check attraction exhibits, public transportation, CityPass price savings and how to purchase an e-ticket, click on http://www.citypass.com/ or call toll free (U.S./Canada) 877-THEPASS or direct, 707-256-0490. CityPass. It’s the ticket that makes the trip.
About WhereTraveler
WhereTraveler’s reputation and content is backed by the publishers of Where magazine and Where Guidebook, names trust by travelers since 1936. The Where® suite of products, WhereTraveler®, Where® magazine and Where Guidebook®, reach more than 136,000,000 readers every year. Content is vetted by seasoned professional editors who live in the places they write about, making it the name travelers trust for information as they plan for and engage in traveler. With over 120 destinations worldwide and 15,000 local and national advertisers, WhereTraveler delivers an unprecedented mix of unique destination content and money-saving offers from local restaurants and retail establishments. To view and download WhereTraveler’s mobile applications, visit http://wheretraveler.com/mobile/tools/.

Check it out at Citypass.com